Melzer Soda Co. was created in 2014 by bartenders Mikael Nilsson and Stefan Forsberg. Between ourselves we have over 30 years of experience from both running and owning bars. We embarked on a dream to create a truly unique and pure Nordic tonic water.
Organically made and with nature in mind, from seed to finished product. A tonic water that not only had a Nordic flavour profile and design but that had a given place in Nordic and Scandi lifestyle.
To accomplish this, we set out on a two-year journey to find creative likeminded individuals to help us realise our dream. We teamed up with designer Shahin Haghjou and copywriter Anders Malm and together we started working on a grapic profile and market expression for our brand.
We were fortunate enough to catch an interest from chemist and master distiller Henrik Molin (Hven distillery) who agreed on working on our flavour profile. Henrik is one of the most sought after chemist when it comes to building, analysing and distilling flavours. We wanted a completely pure and natural product so Henrik started distilling the botanicals individually in copper- and vacuum stills to concentrate their flavour and aromas. This is a process that is used when making gin and aquavit and is more or less unheard of in the soft drink business. The norm for sodas is to buy processed flavours and so called natural aromas which are, in most cases, chemically produced and have little or no connection with the actual botanical.
After two years and countless tastings we finally had a finished product. In autumn of 2016 we released the first Nordic Toinc Water and the first organic and distilled premium tonic water on the market.
”When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.”
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”Black and white are the colors of photography. They symbolize the alternatives of hope and despair to which mankind is subjected.”